Believe it or not, you’ve been building an employer brand your whole career. And even if you’re not that familiar with social media, you already understand the principles behind it.
Employer branding is simply talking to people about your culture. Social media is just online conversation.
Not so scary, is it?
You already talk about your culture. You’re in HR. That’s what you do. Social media just takes the conversation and moves it online.
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Back in March, Tony Hsieh, the CEO of Zappos, gave an awesome presentation at the South by Southwest Interactive Festival about culture.
You can check out the presentation and download the audio below (subscribers click through).
Here are some of Tony’s HR insights.
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Image by herzogbr
Social media sites like Facebook, Twitter and LinkedIn are tools. HRIS systems and analytics software are tools. A self-service intranet site for your employees is a tool.
How you use these tools to recruit great employees and help them do amazing things that drive your organization… that’s a strategy.
Tools are great. Tools are really important. But they need to fit into your people strategy, and your people strategy needs to support the organization.
If you practice Renegade HR, you’re an artist. Technology, programs and policies, those are just the paintbrush and paint.
It’s not the tools that count. It’s what you do with them.
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The other day I stumbled across a presentation on how to source candidates using Google. The presentation provides some nifty tricks using boolean search terms.
For more info on boolean searches, you should also check out the Boolean Black Belt.
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Today I wanted to share with you two awesome (and free) resources that came through my inbox recently.
The first is an ebook on social media by Kodak. They have generously shared what they’ve learned from their adventures in social media in a fun, easy to read guide. If you’re new to the social media space and are interested in getting more involved, definitely give it a look.
Download “Social Media Tips” by Kodak
The second resource is a white paper on recruitment ROI by Indeed (the job search board). They provide four simple steps to tracking, measuring and accessing the ROI on your sourcing efforts.
Download “The Four A’s of Recruitment Advertising” by Indeed
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Slideshare is a social media site that allows you to host and share presentations. Users can comment on your presentations, embed them on websites, download them, and share them on their favorite social networks.
Right now, Slideshare is hosting their World’s Best Presentation Content 2009.
A couple of weeks ago, I mentioned that I had entered a social media resume (kind of like a cooler, more visual LinkedIn profile) into the contest.
This week is the last week to vote. If you want to help me out, please visit the site and vote for my presentation.
The first place prize is a new MacBook Pro, which I pinky swear will make this site even way cooler than it already is. (And if you don’t like it, no hard feelings – I promise!)
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Yesterday I came across this brilliant presentation on Slideshare about the power of social media (many thanks to Michael Black for the hat tip).
The presentation is awesome. Watch the whole thing. Then ask yourself, “Is my company really engaged in social media?” If the answer is no, make sure you follow it up with, “Why the hell not?!?” and “How do we start?”
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