Image by Rishi Bandopadhay

I love technology.

But do you ever feel like technology – social media, smart phones, ubiquity of the internet – disconnects people more and more from the real world?

How do we fix that?

Image by Erica Marshall

At least, that’s what the “experts” and “gurus” want you to believe.

Don’t believe the hype.

It’s still all about connecting with people. There may be new ways to do that now, but the ideas and principles are the same.

Believe it or not, you’ve been building an employer brand your whole career. And even if you’re not that familiar with social media, you already understand the principles behind it.

Employer branding is simply talking to people about your culture. Social media is just online conversation.

Not so scary, is it?

You already talk about your culture. You’re in HR. That’s what you do. Social media just takes the conversation and moves it online.

Keep reading…

Back in March, Tony Hsieh, the CEO of Zappos, gave an awesome presentation at the South by Southwest Interactive Festival about culture.

You can check out the presentation and download the audio below (subscribers click through).

Here are some of Tony’s HR insights.

Keep reading…

Image by herzogbr

Social media sites like Facebook, Twitter and LinkedIn are tools. HRIS systems and analytics software are tools. A self-service intranet site for your employees is a tool.

How you use these tools to recruit great employees and help them do amazing things that drive your organization… that’s a strategy.

Tools are great. Tools are really important. But they need to fit into your people strategy, and your people strategy needs to support the organization.

If you practice Renegade HR, you’re an artist. Technology, programs and policies, those are just the paintbrush and paint.

It’s not the tools that count. It’s what you do with them.

The other day I stumbled across a presentation on how to source candidates using Google. The presentation provides some nifty tricks using boolean search terms.

For more info on boolean searches, you should also check out the Boolean Black Belt.

Today I wanted to share with you two awesome (and free) resources that came through my inbox recently.

The first is an ebook on social media by Kodak. They have generously shared what they’ve learned from their adventures in social media in a fun, easy to read guide. If you’re new to the social media space and are interested in getting more involved, definitely give it a look.

Download “Social Media Tips” by Kodak

The second resource is a white paper on recruitment ROI by Indeed (the job search board). They provide four simple steps to tracking, measuring and accessing the ROI on your sourcing efforts.

Download “The Four A’s of Recruitment Advertising” by Indeed