At least, that’s what the “experts” and “gurus” want you to believe.
Don’t believe the hype.
It’s still all about connecting with people. There may be new ways to do that now, but the ideas and principles are the same.
Social Media Changes Everything
Culture Convo – On Sale Today!
Culture Convo officially goes on sale today.
Starting right now, you can purchase Culture Convo at a sale price of $19 – that’s 30% off! The sale price is good until this Friday at midnight EST. After that, the price goes back up to $27.
Click Here to Buy Culture Convo Now
Note: This is an ebook
About the Book
Culture Convo is 53 pages of strategic and tactical information on employer branding and social media, including step-by-step instructions for getting started.
You’ll learn:
- How to use six of today’s most popular social media channels: Facebook, Twitter, LinkedIn, Blogging, YouTube and Flickr.
- How to get started, what to talk about, and how often to post.
- How to get your employees involved.
- How to measure your success.
You also get a free bonus section featuring interviews with HR and marketing pros at Zappos, Sodexo and DAXKO – three organizations who are leaders at using social media for employer branding!
Click Here to Buy Culture Convo Now
Free Stuff
- Culture Convo Excerpt
- Culture Convo Podcast
- How to Setup a WordPress Blog
- Custom Twitter Background Tool
Money Back Guarantee
Don’t like Culture Convo? Just let me know and I’ll give your money back.
Culture Convo Podcast
I’ve put together a short podcast based on my new book, Culture Convo.
Audio clip: Adobe Flash Player (version 9 or above) is required to play this audio clip. Download the latest version here. You also need to have JavaScript enabled in your browser.
How to Setup a WordPress Blog
As a companion piece to my new book, Culture Convo, I’ve created a guide on setting up a WordPress blog.
Feel free to share it, post it on your own website, and even build off it to make something even cooler.
The Social Media Guru Myth
In the last few weeks, I’ve received at least three email newsletters I never signed up for. One of them came from a self-described “social media expert.”
The idea of anyone being a “social media expert” is bogus.
At the end of the day, social media is just a collection of tools that faciliate online conversation. If you’re not a good conversationalist (both online and in real life), you’re not a social media expert. And if you are a good conversationalist, the rest is just details.
Sending someone a newsletter they never signed up for is like walking into the middle of a conversation with three people you’ve never me before and saying, “My company does blah, blah, blah. We have yada, yada, yada.”
It’s rude, and you would never do it. So why do so many people think that it’s ok to do that online?
Free Culture Convo Excerpt
Want to get a sneak peek at my new book, Culture Convo? Now you can. Download the first two sections of the book today.
PS: Want to hear about these freebies before I release them on Renegade HR? sign-up for the Culture Convo email list.
How to Create a Custom Twitter Background
One of the social media tools I talk about in my new book, Culture Convo, is Twitter.
I’ve created a free tool that you can use to create your own custom Twitter background. All you need is PowerPoint (or Open Office).
To hear about these freebies before I release them on Renegade HR, sign-up for the Culture Convo email list.
(Hat tip to Tomas Carillo of The Closet Entrepreneur, whose PowerPoint Twitter Background Template inspired this one.)