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The 3 Principles of Employer Branding

Last week I spoke at the University of Rhode Island about employer branding in the digital age.

I highlighted three key principles:

  1. It doesn’t take money (just time).
  2. It’s not just for “cool” cultures.
  3. You don’t control your brand (your employees do).

I’ve together a short, FREE ebook based on my talk.

Click Here to Download

PS: Want me to speak at your event? Click here to learn more.

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How to Turn Connections Into Candidates

Today, I’ve got a post up on Monster.com called How to Turn Connections Into Candidates. Here’s a sneak peek.

Whether you realize it or not, you already actively build your company’s brand every single day.

You do so every time you talk to a candidate about what it’s like to work there, every time you talk to an employee or coworker about the culture and each time you talk to a friend or family member about your day.

Every time you talk about your organization’s culture, you build your company brand.

Today, I want to talk to you about how you can use social media to spread your employer brand to a much larger audience.

Click Here to Read the Full Post

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Real Life


Image by Rishi Bandopadhay

I love technology.

But do you ever feel like technology – social media, smart phones, ubiquity of the internet – disconnects people more and more from the real world?

How do we fix that?

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The World’s Worst Recruiter

Mark, the world’s worst recruiter…

(Hat tip to Mandy from Designs on Talent. Email subscribers click through.)

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If only Facebook was older

A little Friday morning humor…


Keep reading…

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The Art of Conversation

The real art of conversation is not only to say the right thing at the right place but to leave unsaid the wrong thing at the tempting moment.

- Dorothy Nevill

What does that mean for culture conversations?

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Buy “Culture Convo” for 30% Off – Today and Tomorrow Only!

Today and tomorrow are the last two days to get my new ebook, Culture Convo at the sale price of $19 (that’s 30% off)!

Tomorrow at midnight EST the price goes back up to $27. Don’t wait. Buy Culture Convo today!

Click Here to Buy Culture Convo Now

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