The other day I stumbled across a presentation on how to source candidates using Google. The presentation provides some nifty tricks using boolean search terms.

For more info on boolean searches, you should also check out the Boolean Black Belt.

When you’re trying to decide between multiple candidates for a job, what’s more important: Passion or expertise? Seth Godin published a great article on his blog a couple of weeks ago titled “Expertise and Passion,” that attempts to answer just that. He asks,

Should the person who runs the customer service operations at a ski school also be required to love skiing? Can the CFO of a large church be an atheist? Does the head of marketing at Kodak have to have a passion for chemicals?

Seth’s answer to those questions is “no,” “yes,” and “no,” respectively. Looking at the ski school example, a person could have a tremendous passion for skiing but be terrible at customer service. Conversely, an atheist CFO may bring substantially more impactful financial knowledge to the job than a christian he competed against for the job.

Seth really gets to the heart of things, noting,

It’s more important that you be passionate about what you do all day than it is to be passionate about the product that is being sold.

To read the full article click here.