I think world-class recruiting is really about three things:
Those three things are the real game-changers. Everything else is just fluff.
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Renegade HR is a simple approach to HR: Recruit great people, and help them do amazing things that drive your business.
Here’s how to start practicing Renegade HR at your organization today.
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I have a guest post up on Know HR this morning – Seven things marketing can teach you about HR. Here’s a quick teaser:
1. It’s a lot easier to market a great product. Rather than pushing a crappy HR program on people, make the program so awesome, so helpful to people, that they not only want to use it – they even tell a friend!
Check out the other six (and subscribe, if you’re not already) at KnowHR. Special thanks to Frank Roche for letting me post on his site!
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I always encourage recruiters to think of job postings as a marketing tool instead of just a list of duties and job requirements. One thing I’d love to see are video job postings, featuring conversations with the recruiter, hiring manager, and maybe some of the coworkers. This could be a great way to connect with the candidate and build an employer brand.
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The other day I stumbled across a presentation on how to source candidates using Google. The presentation provides some nifty tricks using boolean search terms.
For more info on boolean searches, you should also check out the Boolean Black Belt.
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When you’re trying to decide between multiple candidates for a job, what’s more important: Passion or expertise? Seth Godin published a great article on his blog a couple of weeks ago titled “Expertise and Passion,” that attempts to answer just that. He asks,
Should the person who runs the customer service operations at a ski school also be required to love skiing? Can the CFO of a large church be an atheist? Does the head of marketing at Kodak have to have a passion for chemicals?
Seth’s answer to those questions is “no,” “yes,” and “no,” respectively. Looking at the ski school example, a person could have a tremendous passion for skiing but be terrible at customer service. Conversely, an atheist CFO may bring substantially more impactful financial knowledge to the job than a christian he competed against for the job.
Seth really gets to the heart of things, noting,
It’s more important that you be passionate about what you do all day than it is to be passionate about the product that is being sold.
To read the full article click here.
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