By Chris Ferdinandi on December 2, 2009 - Comments Off
Part of my job managing EMC’s Internal Career Community involves giving people the skills to help them find and move into new roles within the organization.
To help them do that, we’ve put together a collection of resources around resume writing and effective interviewing. You don’t have to work here to take advantage of these resources though – we’re giving them away!
I have a friend named Gary. He’s a nice enough guy, but talking to him can be really painful. Why?
He only talks about himself.
Think about the most interesting conversationalist you know. She probably asks a lot of questions. She’s funny. She shares interesting information about lots of other people and things. She doesn’t just talk about herself (chances are, she rarely talks about herself).
Social media isn’t a magical tool. It’s just a scalable, searchable conversation.
When you build an employer brand using social media, what you’re really trying to do is have a conversation about your culture. And the same skills that make you a great conversationalist in real life apply online.
1. It’s a lot easier to market a great product. Rather than pushing a crappy HR program on people, make the program so awesome, so helpful to people, that they not only want to use it – they even tell a friend!
Check out the other six (and subscribe, if you’re not already) at KnowHR. Special thanks to Frank Roche for letting me post on his site!
By Chris Ferdinandi on October 12, 2009 - 4 Comments
I always encourage recruiters to think of job postings as a marketing tool instead of just a list of duties and job requirements. One thing I’d love to see are video job postings, featuring conversations with the recruiter, hiring manager, and maybe some of the coworkers. This could be a great way to connect with the candidate and build an employer brand.