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On Monday, you learned how to market your blog and build traffic. How do you know if your marketing efforts are working?

Today, I want to show you how to measure the success (and ROI) of an employer branding blog.

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Today, I’m excited to feature a guest post by Eva Rykr of iOrgPsych.

To make an improvement, you must start with measuring what you have. To truly know the impact of a change, you must evaluate pre and post. But to make the best decisions, you must discover the seemingly unknowable. It’s not impossible, it just requires that you gather lots and lots of data. This is where analytics comes in.

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There’s a phrase I absolutely hate that gets thrown around the HR community all the time: Seat at the table. If that’s not on a buzzword bingo card, it should be!

That said, if you want to have a seat at the table, you need to use data. It’s all about the numbers, and not all numbers are created equal. Want to start having a bigger impact in your organization immediately? I’ll show you how.

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