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Employer Branding through Social Media: Getting Started

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Photo by Mike Epp

Over the next several weeks, I’m going to talk to you about how to develop and implement an employer brand through social media.

In order to get the details, I think it’s important you understand how they fit into the bigger picture. Here’s what we’re going to be talking about:

Keep reading…

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What the f**k is social media: one year later

Yesterday I came across this brilliant presentation on Slideshare about the power of social media (many thanks to Michael Black for the hat tip).

The presentation is awesome. Watch the whole thing. Then ask yourself, “Is my company really engaged in social media?” If the answer is no, make sure you follow it up with, “Why the hell not?!?” and “How do we start?

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Worrying about social media is like a rocking chair…

Social Media
Image by Kristen Thorpe

Worrying about social media is like a rocking chair. It will give you something to do, but it won’t get you anywhere. (Credit: Van Wilder)

There are a lot of things HR pros worry about when it comes to social media:

  • What if someone discloses confidential information?
  • What if someone says something bad about the organization?
  • What if we lose productivity because people are wasting time on Facebook and Twitter?
  • What if an employee threatens someone or says something offensive?

These are the same issues HR peeps deal with in the real world. The only things that’s changed is the space where they happen.

Do you have a strategy for dealing with these problems in the real world? If not, worrying about social media is a waste time. If you do, worrying about social media is still a waste of time – you already have a strategy in place.

Instead, focus your energy on using social media to help your organization thrive.

(Also, check out this awesome social media policy by Kris Dunn)

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How to be a better HR Pro RIGHT NOW

A few weeks ago, Frank Roche from Know HR posted a list of 10 Ways to Be Bold in HR Today. It’s a great list.

Over on the Renegade HR Facebook Page, I asked members what they thought HR pros could start doing right now to be better at their job. I got back some great answers.

Keep reading…

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The Renegade HR Facebook Page

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UPDATE: Due to complete lack of use, the Renegade HR Facebook Page no longer exists. Thanks!

I’m very excited to announce the launch of the Renegade HR Facebook Page. On the page, you can get updates on new posts, find and share links to great articles and resources, engage in discussions, and connect with other HR Renegades.

The site isn’t about me – it’s about you. I want the new Facebook page to be member driven. Just found a great article? Post it on the wall! Attended a fun or interesting event? Share your photos with the group. Have a question you need answered or idea you want to bounce off other HR pros? Start a discussion!

The Renegade HR Facebook Page is a place for HR Renegades to connect, share and grow. Join today!

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