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By now, you should have a pretty good idea about what good culture blogging looks like. You may have even brainstormed (or written?) a few articles.
Today, I’m going to show you how to setup your employer branding blog. Keep reading…
If someone wants to learn more about your organization, the first place they go isn’t your company website. It’s Google.
When someone types your organization’s name into Google, where on that list do you want your company website, blog, Twitter and Facebook accounts to show up? The top of the first page, or at the bottom of page three?
Today, I’m going to talk to you about how to make Google love you. I’m also going to answer one of the most frequently asked questions about social media use for businesses: Do I use my own name/photo/etc. or my organization’s? Keep reading…
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I have a friend named Gary. He’s a nice enough guy, but talking to him can be really painful. Why?
He only talks about himself.
Think about the most interesting conversationalist you know. She probably asks a lot of questions. She’s funny. She shares interesting information about lots of other people and things. She doesn’t just talk about herself (chances are, she rarely talks about herself).
Social media isn’t a magical tool. It’s just a scalable, searchable conversation.
When you build an employer brand using social media, what you’re really trying to do is have a conversation about your culture. And the same skills that make you a great conversationalist in real life apply online. Keep reading…
I have a guest post up on Know HR this morning – Seven things marketing can teach you about HR. Here’s a quick teaser:
1. It’s a lot easier to market a great product. Rather than pushing a crappy HR program on people, make the program so awesome, so helpful to people, that they not only want to use it – they even tell a friend!
Check out the other six (and subscribe, if you’re not already) at KnowHR. Special thanks to Frank Roche for letting me post on his site!
Photo by Lali Masriera
Why should a candidate work for you instead of your competitor?
Today, I’m going to talk about how to develop an employer branding strategy. The answer to that question is going to be the core of your strategy. After all, isn’t the goal to hire better candidates more easily and effectively? Keep reading…
Photo by Mike Epp
Over the next several weeks, I’m going to talk to you about how to develop and implement an employer brand through social media.
In order to get the details, I think it’s important you understand how they fit into the bigger picture. Here’s what we’re going to be talking about: Keep reading…
This is part of a multi-article series on employer branding through social media.
Photo by Herval
How would you like to have a pipeline of qualified candidates who were incredibly excited to come work at your organization – before you’ve even posted a job opening?
I want to talk to you about employer branding, and how it can help you hire better people with less effort. Keep reading…