Believe it or not, you’ve been building an employer brand your whole career. And even if you’re not that familiar with social media, you already understand the principles behind it.
Employer branding is simply talking to people about your culture. Social media is just online conversation.
Not so scary, is it?
You already talk about your culture. You’re in HR. That’s what you do. Social media just takes the conversation and moves it online. Keep reading…
I think world-class recruiting is really about three things:
Those three things are the real game-changers. Everything else is just fluff. Keep reading…
A few months ago, I mentioned that I’d love to see more companies (or really just any company) embrace video job postings.
Today, I’m going to show you how to create your own video job posting.
(NOTE: If your culture sucks, ignore this article.) Keep reading…
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On Monday, you learned how to market your blog and build traffic. How do you know if your marketing efforts are working?
Today, I want to show you how to measure the success (and ROI) of an employer branding blog. Keep reading…
Image by Sippanont Samchai
So you’ve developed your employer branding strategy, set-up your blog and started having conversations about your culture.
How do you get people to the site?
Today, I’m going to teach you how to market your employer branding blog. Keep reading…
Image by misterbisson
By now, you’ve installed your blog, chosen a theme, and started writing a few articles.
Today, I’m going to show you how to improve the SEO of your site and keep annoying spammers from leaving comments. Keep reading…
A few days ago, you learned how to how to setup an employer branding blog.
Today, I’m going to teach you how to format the layout of your site and optimize the SEO. Keep reading…