Last week I spoke at the University of Rhode Island about employer branding in the digital age.
I highlighted three key principles:
I’ve together a short, FREE ebook based on my talk.
PS: Want me to speak at your event? Click here to learn more.
Today, I’ve got a post up on Monster.com called How to Turn Connections Into Candidates. Here’s a sneak peek.
Whether you realize it or not, you already actively build your company’s brand every single day.
You do so every time you talk to a candidate about what it’s like to work there, every time you talk to an employee or coworker about the culture and each time you talk to a friend or family member about your day.
Every time you talk about your organization’s culture, you build your company brand.
Today, I want to talk to you about how you can use social media to spread your employer brand to a much larger audience.
Click Here to Read the Full Post
When people love their jobs, and you give them the freedom to do amazing things, they create awesome and hilarious videos like the one below. It was made by a team of virtualization specialists at EMC (and you may need to be a bit of a tech nerd to really appreciate it).
What a great piece of employer branding, and it cost the company nothing but a few hours of time and a boatload of enthusiasm and creativity.
Make sure you sit through the credits for the bonus footage.
(Email subscribers click through.)
Today and tomorrow are the last two days to get my new ebook, Culture Convo at the sale price of $19 (that’s 30% off)!
Tomorrow at midnight EST the price goes back up to $27. Don’t wait. Buy Culture Convo today!
Click Here to Buy Culture Convo Now
Culture Convo officially goes on sale today.
Starting right now, you can purchase Culture Convo at a sale price of $19 – that’s 30% off! The sale price is good until this Friday at midnight EST. After that, the price goes back up to $27.
Click Here to Buy Culture Convo Now
Note: This is an ebook
Culture Convo is 53 pages of strategic and tactical information on employer branding and social media, including step-by-step instructions for getting started.
You’ll learn:
You also get a free bonus section featuring interviews with HR and marketing pros at Zappos, Sodexo and DAXKO – three organizations who are leaders at using social media for employer branding!
Click Here to Buy Culture Convo Now
Don’t like Culture Convo? Just let me know and I’ll give your money back.
I’ve put together a short podcast based on my new book, Culture Convo.
Audio clip: Adobe Flash Player (version 9 or above) is required to play this audio clip. Download the latest version here. You also need to have JavaScript enabled in your browser.
As a companion piece to my new book, Culture Convo, I’ve created a guide on setting up a WordPress blog.
Feel free to share it, post it on your own website, and even build off it to make something even cooler.