About a month ago, HR rockstar Victorio Milian asked me a very straightforward question:
I’m looking to use Linkedin groups as a branding and employee engagement tool and I’m looking for some suggestions. If you have any ideas or best practices that you could share that would be greatly appreciated.
Amazingly, my response was longer than most of my blog posts. I thought I’d share it with you…
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Today’s article is a guest post from Benjamin Eubanks of Upstart HR. Ben is up and coming rockstar. He’s the author of Rock the PHR and founder of the HRevolution Unconference. He’s also one of the coolest guys in the HR world. Enjoy!
Ever play Tetris before? The goal is to line up geometric figures in complete lines to earn points. Making things fit is the name of the game. The image on the left is a joke, because it’s simply not possible to complete a line with the rounded bottom.
In other words, success is impossible.
As recruiters and HR pros, we do our best to get people into our organizations that fit our culture. Sometimes it’s extremely frustrating when you find someone who looks like an all star but isn’t the right cultural fit for your business. Trying to force a fit in this situation isn’t going to make things work. And that isn’t necessarily your fault.
Sometimes people just won’t fit.
But it’s not necessarily a bad thing. That’s what separates Zappos from Wal-Mart. Keep that in mind.
Image credit: XKCD
Ben Eubanks is an HR professional from Huntsville, AL. He pretty much lives online, and you can connect with him on Twitter or LinkedIn. He also writes a blog for the entry level pros, seasoned veterans, and zombies in the human resources space.
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Image by Simon Wicks
I recently started using Gowalla on my iPhone, and I’ve been thinking about how HR pros may be able to use it.
If you’re not familiar with Gowalla (or location-based apps in general), it uses your phone’s GPS to locate where you are. You can “check in” to various locations and earn digital items and badges for exploring new areas.
It’s kind of like an electronic scavenger hunt.
There’s also a really cool feature called “Trips.” Users can create trips by linking three or more locations in a shared area. For example, there’s a “Freedom Trail” trip created by a user in Boston. Each location has a brief little snippet about it’s historical significance.
So, how can HR use Gowalla?
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Believe it or not, you’ve been building an employer brand your whole career. And even if you’re not that familiar with social media, you already understand the principles behind it.
Employer branding is simply talking to people about your culture. Social media is just online conversation.
Not so scary, is it?
You already talk about your culture. You’re in HR. That’s what you do. Social media just takes the conversation and moves it online.
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I think world-class recruiting is really about three things:
Those three things are the real game-changers. Everything else is just fluff.
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A few months ago, I mentioned that I’d love to see more companies (or really just any company) embrace video job postings.
Today, I’m going to show you how to create your own video job posting.
(NOTE: If your culture sucks, ignore this article.)
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Image by aussiegall
On Monday, you learned how to market your blog and build traffic. How do you know if your marketing efforts are working?
Today, I want to show you how to measure the success (and ROI) of an employer branding blog.
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