Book Review: Switch – How to Change Things When Change is Hard

Switch: How to influence change

Switch, by Dan and Chip Heath, is a book about how to motivate and influence change without using power. If you’re an HR pro, that’s an essential skill to have.

You may remember Dan and Chip from my review of their book Made to Stick. Because I reviewed their last book, they were kind enough to send me a free copy of their new one.

This is one of my must-read books of 2010. I loved it!

Here’s the summary:

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Book Review: How to Self-Destruct

how-to-self-destruct

How to Self-Destruct is a career guide in reverse.

Most career guides teach you how to succeed. In How to Self-Destruct, author and leadership consultant Jason Seiden teaches you how to fail. (Amazon affiliate link)

Today, I’m going to review the book. I’ll share my favorite insights, as well as a few things that I kind of bugged me.

How to Self-Destruct

How to Self-Destruct is an easy read. I tore through the book in about two days, casually reading on nights and weekends.

The book is organized by where you are in your career: Just starting out, new to middle-management, senior management, and so on.

Each chapter gives you a sure fire recipe to ruin your career, and then includes a robust section on what to do if you want to have a successful, thriving career instead.

Here are my favorite pieces of advice…

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Book Review: Drive by Daniel Pink

Drive by Daniel Pink is a must-read business book of 2010.

After seeing Dan’s Ted talk last month, I sent his PR guy an email. He was kind enough to provide me with a free copy to review.

Here’s the summary: There’s a gap between what science knows about human motivation and what business does.

Drive is a roadmap to understanding when external, carrot-and-stick management works, and when it can actually hurt employee performance.

Click Here to Check Out Drive on Amazon

(affiliate link)

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Keeping people’s attention

This is part of a multi-article series on the book Made to Stick.

attention

Photo by Paul L. Nettles

Last week, we talked about how you can use surprise to get people’s attention. But how do you keep their attention once you get it?

Today, we’re going to talk about another emotion: curiosity.

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Getting people to pay attention

This is part of a multi-article series on the book Made to Stick.

airplane

Photo by caribb

If you’ve ever been on a plane, you’re familiar with the safety announcement that flight attendants are required to make before the plane takes off. And if you’re like most people, you probably tune the flight attendant out. The information is pretty important, but no one cares.

What if you were asked to make the safety announcement? And what if you actually needed people to listen to you? What would you do?

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Getting people to understand

This is part of a multi-article series on the book Made to Stick.

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Herb Kelleher, the longest-serving CEO of Southwest, once told someone, “I can teach you the secret to running this airline in thirty seconds. This is it: We are THE low-fare airline. Once you understand that fact, you can make any decision about this company’s future as well as I can.”1

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Made to Stick

This is part of a multi-article series on the book Made to Stick.

It was 1961, and the United States was in the middle of the cold war. For years, the US had prided itself on being the most technically advanced nation in the world. But at that moment, Russia was beating them in the race to space.

In May of that year, President John F. Kennedy gave an address to congress, outlining how he felt America could maintain its leadership during the cold war. He requested funds for various strategic goals – everything from international aid to civil defense.

But he ended his address with a very unexpected statement:

I believe that this nation should commit itself to achieving the goal, before this decade is out, of landing man on the moon and returning him safely to the earth.

JFK’s idea – send a man to the moon and back in less than a decade – unified a nation and helped drive ten years of incredible scientific achievement.

Made to Stick

Why do some ideas stick while others refuse to catch on. That’s the subject of brothers Dan and Chip Heath’s book, Made to Stick.

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