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By now, you’ve installed your blog, chosen a theme, and started writing a few articles.

Today, I’m going to show you how to improve the SEO of your site and keep annoying spammers from leaving comments.

Keep reading…

A few days ago, you learned how to how to setup an employer branding blog.

Today, I’m going to teach you how to format the layout of your site and optimize the SEO.

Keep reading…

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By now, you should have a pretty good idea about what good culture blogging looks like. You may have even brainstormed (or written?) a few articles.

Today, I’m going to show you how to setup your employer branding blog.

Keep reading…

So far, you’ve learned how to develop an employer branding strategy, have a conversation about your culture, and make Google love you.

Today, I’m going to show you how to combine all that you’ve learned to write a killer employer branding blog.

How to Blog About Your Culture

Of all the social media tools in your employer branding toolkit, I think blogging is hands-down the most powerful.

Most of the other social media tools we’re going to discuss in this series have limitations. Maybe you have to use a certain layout, or you can only use certain colors. On Twitter you can only write 140 characters, while YouTube only let’s you share videos.

These tools are all great at what they do, and are a valuable part of your integrated employer branding strategy. But a blog is really the central headquarters of you social media employer branding efforts.

Keep reading…