Image by Kristen Thorpe
Worrying about social media is like a rocking chair. It will give you something to do, but it won’t get you anywhere. (Credit: Van Wilder)
There are a lot of things HR pros worry about when it comes to social media:
- What if someone discloses confidential information?
- What if someone says something bad about the organization?
- What if we lose productivity because people are wasting time on Facebook and Twitter?
- What if an employee threatens someone or says something offensive?
These are the same issues HR peeps deal with in the real world. The only things that’s changed is the space where they happen.
Do you have a strategy for dealing with these problems in the real world? If not, worrying about social media is a waste time. If you do, worrying about social media is still a waste of time – you already have a strategy in place.
Instead, focus your energy on using social media to help your organization thrive.
(Also, check out this awesome social media policy by Kris Dunn)
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Hi.
Businesses should embrace new marketing oportunities. I said at work that our home page should have had a forum for the customers to discuss their whatever cases. But the fear of negativity is HUGE. I am myself a customer with a company that have a forum. I never use their support, I ask in the forum and get help from other dedicated customers or free workers if you like… Yes there is some negativity there, but it gets corrected by the same dedicated working for free customers. GREAT!
@Frode – Thanks for the comment. Dell seems to be having some success using the model you just described. I also think organizations that aren’t involved in social media are missing an opportunity to connect with potential employees in a meaningful way and engage current employees internally.