I’m a big fan of using social media to develop and employer brand, build a pipeline of potential candidates, and source for open positions.

Measuring ROI on HR initiatives is rarely easy, and the open and often anonymous nature of social media makes it seem even more difficult. The ever Jessica Lee dropped an awesome post the other week on Fistful of Talent titled 4 Ways to Measure ROI + Metrics of Social Media Recruiting.

Her four metrics:

1. Influence
2. Traffic
3. Chatter
4. Intelligence and candidate experience

She is quick to note a fifth metric: Are you making an increased percentage of hires from social media sources? I would take it a step further, and measure the quality of hire for candidates brought in via social media. Check out the full article for all the juicy details.

Employer Branding with Social Media

I’m writing a currently untitled book on how to use social media to develop an employer brand. Sign-up for updates on this project, including free chapter excerpts, podcasts and other fun stuff.

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