Personal branding is hot buzzword right now, and generally speaking, I hate buzzwords. That said, I actually like the idea of personal branding, only I prefer to think of it as being known for what you’re passionate about and good at.

Me 2.0 is a step-by-step guide to discovering and marketing your passions. It’s written by Dan Schawbel, whose passion happens to be personal branding.

To learn more about personal branding, or get a feel for Dan’s writing style, check out Personal Branding Blog. Here’s Dan’s video about the book: