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If your marketing director ran the HR department

By Chris Ferdinandi on February 10, 2009 - 4 Comments

Sharlyn Lauby (aka the HR Bartender) is so Renegade and she doesn’t even know it.

A couple of weeks ago, Sharlyn penned an incredible article titled, If Your Marketing Director Ran the HR Department. Among her insights:

  1. First and foremost, they would know how the organization makes money and where they spend it.
  2. They would always be looking for talent.
  3. They know what their customers want and are constantly developing products to fit their needs.
  4. HR wouldn’t be about policies and procedures; it would be about doing things to benefit the organization.

Sharyln explains perfectly the Renegade Manifesto principle: “Don’t ask for a seat at the table. Take one.” HR is all about helping people do things that support the business. You can check out the full article here.

Welcome to the revolution, Sharlyn! (I’ll take a glass of pinot noir, please)

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Comments

  1. Thanks for the shout out! I’ve always felt that you could apply marketing principles to the work we do in HR…glad to see that others agree. Great blog.


    Sharlyn Lauby on February 11th, 2009 at 6:46 am

  2. @Sharlyn – My pleasure – it’s a fantastic article! Keep up the great work, and thanks for the kind words.


    Chris Ferdinandi on February 11th, 2009 at 9:29 am

  3. I think the same way often. It’s always fun to combine two seemingly opposite things to get a new idea.

    As HR continues to take a more strategic role, a little marketing in the department certainly couldn’t hurt!


    Ben on March 12th, 2009 at 10:43 am


Places that have linked here

  1. HRM Today - Blog Archive » If your marketing director ran the HR department