My buddy Ben Eubanks from Upstart HR tipped me off to this awesome, free ebook on HR Marketing and Social Media.

Written by Kevin Grossman and the HR Marketer team, it’s a great primer for anyone looking to get more involved in social media as an HR pro.

Download HR Marketing: A Conversation Starter

PS: If you haven’t yet, you may also want to check out my work-in-progress, Culture Convo. It’s a step-by-step guide to getting started with employer branding through social media.