Comments on: How to Market an Employer Branding Blog http://renegadehr.net/how-to-market-employer-branding-blog/ Business, Culture & Technology Wed, 17 Aug 2011 02:14:26 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Chris Ferdinandi http://renegadehr.net/how-to-market-employer-branding-blog/comment-page-1/#comment-29138 Chris Ferdinandi Fri, 04 Jun 2010 13:49:03 +0000 http://renegadehr.net/?p=3876#comment-29138 @John - I agree. I started using Twitter really just to get info about my blog out there (I actually thought it was really stupid). It's now my go-to social media channel. Twitter's one of those things - you don't get it until you really use it. Just checked out your website. Recruitment advertising... cool stuff! It's like marketing for HR! @John – I agree. I started using Twitter really just to get info about my blog out there (I actually thought it was really stupid). It’s now my go-to social media channel. Twitter’s one of those things – you don’t get it until you really use it.

Just checked out your website. Recruitment advertising… cool stuff! It’s like marketing for HR!

]]> By: John http://renegadehr.net/how-to-market-employer-branding-blog/comment-page-1/#comment-29123 John Fri, 04 Jun 2010 13:03:05 +0000 http://renegadehr.net/?p=3876#comment-29123 In terms of getting people to your blog and creating good advocacy, I find Twitter to be one of the best ways of doing it. It can create a personable, real time version of your blog, so that others can interact with you, and then go to the blog if they want more information on a particular topic. From an SEO perspective I reckon it has it's benefits as well ;) In terms of getting people to your blog and creating good advocacy, I find Twitter to be one of the best ways of doing it. It can create a personable, real time version of your blog, so that others can interact with you, and then go to the blog if they want more information on a particular topic. From an SEO perspective I reckon it has it’s benefits as well ;)

]]> By: Chris Ferdinandi http://renegadehr.net/how-to-market-employer-branding-blog/comment-page-1/#comment-16528 Chris Ferdinandi Thu, 21 Jan 2010 21:35:48 +0000 http://renegadehr.net/?p=3876#comment-16528 @Alexander - Absolutely, and I'm not sure there's really a definitive answer here. I think Zappos has a great model. They're about providing great service. That's represented in their business model and strategy, but also in their values and how they behave culturally day to day. They empower their employees and trust them to spread the word about Zappos, because they're living the culture. @Alexander – Absolutely, and I’m not sure there’s really a definitive answer here.

I think Zappos has a great model. They’re about providing great service. That’s represented in their business model and strategy, but also in their values and how they behave culturally day to day.

They empower their employees and trust them to spread the word about Zappos, because they’re living the culture.

]]> By: Alexander Crepin http://renegadehr.net/how-to-market-employer-branding-blog/comment-page-1/#comment-16527 Alexander Crepin Thu, 21 Jan 2010 21:32:07 +0000 http://renegadehr.net/?p=3876#comment-16527 The owner, the Board, the entrepreneur, the leader, top management advised by in- and outsiders ........ the one or ones that are giving direction to the organisation. That depends on the phase of development of the organisation. For me it is about living your brand, that is what you are, so vision ....... It will also emerge from your customer/supplier/employee opinion & satisfaction feedback. If there is a dialogue with the employees, customers and suppliers they will tell what they like and don't. Likely EB itself is than piece of cake. The challenge is to translate it into words, images, emotions etc that represent what you are. Specialists can help. Is this an answere to your question? The owner, the Board, the entrepreneur, the leader, top management advised by in- and outsiders …….. the one or ones that are giving direction to the organisation. That depends on the phase of development of the organisation.

For me it is about living your brand, that is what you are, so vision ……. It will also emerge from your customer/supplier/employee opinion & satisfaction feedback. If there is a dialogue with the employees, customers and suppliers they will tell what they like and don’t. Likely EB itself is than piece of cake.

The challenge is to translate it into words, images, emotions etc that represent what you are. Specialists can help.
Is this an answere to your question?

]]> By: Chris Ferdinandi http://renegadehr.net/how-to-market-employer-branding-blog/comment-page-1/#comment-16525 Chris Ferdinandi Thu, 21 Jan 2010 20:39:55 +0000 http://renegadehr.net/?p=3876#comment-16525 Alexander, who sets the vision? Alexander, who sets the vision?

]]> By: Alexander Crepin http://renegadehr.net/how-to-market-employer-branding-blog/comment-page-1/#comment-16524 Alexander Crepin Thu, 21 Jan 2010 20:04:44 +0000 http://renegadehr.net/?p=3876#comment-16524 For me not really relevant HR, Maketing, Recruitment, PR, the RPO partner... If there is a shared vision at the top and at employee level and everybody understands that you can empower each other by "using" synergy options. Collaboration, sharing, transparency, authenticity, well you know all those modern terms of the Web 2.0 age. If you can act accordingly you should be able to make some steps ...... provided you are able and willing to listen to your target groups. For me not really relevant HR, Maketing, Recruitment, PR, the RPO partner… If there is a shared vision at the top and at employee level and everybody understands that you can empower each other by “using” synergy options.

Collaboration, sharing, transparency, authenticity, well you know all those modern terms of the Web 2.0 age. If you can act accordingly you should be able to make some steps …… provided you are able and willing to listen to your target groups.

]]> By: Chris Ferdinandi http://renegadehr.net/how-to-market-employer-branding-blog/comment-page-1/#comment-16522 Chris Ferdinandi Thu, 21 Jan 2010 19:49:28 +0000 http://renegadehr.net/?p=3876#comment-16522 @Alexader - Any take-aways? Where do you think it belongs: HR, marketing, or both? @Alexader – Any take-aways? Where do you think it belongs: HR, marketing, or both?

]]> By: Alexander Crepin http://renegadehr.net/how-to-market-employer-branding-blog/comment-page-1/#comment-16520 Alexander Crepin Thu, 21 Jan 2010 18:51:39 +0000 http://renegadehr.net/?p=3876#comment-16520 I will forward the compliment, it comes close to what I mentioned earlier about employee branding. It also has to do with the fact that employer branding starts internally. You show what you are, not what you would like to be, that doesn't work. The problem is of course ROI. You know that half of your investments in marketing doesn't have an effect. The problem is we don't know which part......... Employee branding is long term and will lead to happy customers because likely if you do it right, your employees will become more aware of what they are part of and something like company pride will grow. Proud people tend to show their pride so from this point of view Employer Branding should be integrated with marketing. Yesterday I went to a seminar where the discussion was raised EB : HR and/or Marketing responsibility. Stuff for another interesting blog ..... I will forward the compliment, it comes close to what I mentioned earlier about employee branding. It also has to do with the fact that employer branding starts internally. You show what you are, not what you would like to be, that doesn’t work.

The problem is of course ROI. You know that half of your investments in marketing doesn’t have an effect. The problem is we don’t know which part………

Employee branding is long term and will lead to happy customers because likely if you do it right, your employees will become more aware of what they are part of and something like company pride will grow. Proud people tend to show their pride so from this point of view Employer Branding should be integrated with marketing.

Yesterday I went to a seminar where the discussion was raised EB : HR and/or Marketing responsibility.

Stuff for another interesting blog …..

]]> By: Chris Ferdinandi http://renegadehr.net/how-to-market-employer-branding-blog/comment-page-1/#comment-16518 Chris Ferdinandi Thu, 21 Jan 2010 17:43:35 +0000 http://renegadehr.net/?p=3876#comment-16518 You have an enlightened colleague, Alexander! You have an enlightened colleague, Alexander!

]]> By: Alexander Crepin http://renegadehr.net/how-to-market-employer-branding-blog/comment-page-1/#comment-16515 Alexander Crepin Thu, 21 Jan 2010 17:16:24 +0000 http://renegadehr.net/?p=3876#comment-16515 Your employees and your customers are very valuable brand ambassodors. I always try to cooperate with marketing. I have a colleague who even thinks that employer branding is the best Marketing you can do, because when people know about who you are and what you stand for they will like you and be loyal and buy your services and products......... Whow ...... is this a dream or ...... Your employees and your customers are very valuable brand ambassodors.
I always try to cooperate with marketing. I have a colleague who even thinks that employer branding is the best Marketing you can do, because when people know about who you are and what you stand for they will like you and be loyal and buy your services and products………
Whow …… is this a dream or ……

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