Believe it or not, you’ve been building an employer brand your whole career. And even if you’re not that familiar with social media, you already understand the principles behind it.

Employer branding is simply talking to people about your culture. Social media is just online conversation.

Not so scary, is it?

You already talk about your culture. You’re in HR. That’s what you do. Social media just takes the conversation and moves it online.

Have a Culture Convo

I’m writing a book called Culture Convo.

I want to show you how to use social media to have a conversation about your culture. Why? So you can build a pipeline of talent.

Using social media, you can build a community of great people who would love to come work for you – before you’ve even posted a job opening.

Social media makes employer branding easier. And employer branding makes recruiting great people easier.

Here’s what you’ll learn:

• How to talk about your employer brand (aka your culture) online.
• How to use popular social networking sites like Facebook, Twitter and LinkedIn to build your employer brand.
• How to market and measure the effectiveness of your employer branding efforts.
• How to get your employees involved in the process.
• How to attract and retain rockstars using social media.

Get Free Stuff

The book isn’t done yet, but you can sign-up to get updates sent straight to your inbox. You’ll also hear about free chapter excerpts, podcasts and other fun stuff before anyone else.

CLICK HERE TO JOIN THE MAILING LIST

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