Comments on: Employer Branding through Social Media: Introduction

By: Chris Ferdinandi

Chris Ferdinandi — Thu, 21 Jan 2010 17:42:40 +0000

@Alexander – Employee branding… now there’s a new one! I love the concept, and I think that’s something Zappos probably does particularly well. They empower their employees to identify as Zappos people and talk about what it’s like there. It helps build them as individuals, but also builds the Zappos brand.

I love the presentation zen style presos you put together, Alexander. Thanks for popping by and commenting. Looking forward to hearing more from you!

By: Alexander Crepin

Alexander Crepin — Thu, 21 Jan 2010 17:05:58 +0000

Dear Chris,
You already have an employer brand, yes, so true, your employees make your brand, your stakeholders. I think that even something like employee branding will emerge. This is personal branding as a part of employer branding strategy.

Please have a look at my Employer Branding & Talent 2.0 presentations on slideshare http://www.slideshare.net/alhoupart/presentations?order=popular

Best regards,
Alexander Crepin
The Netherlands and globally online

By: Chris Ferdinandi

Chris Ferdinandi — Tue, 27 Oct 2009 12:59:38 +0000

Thanks Chris – I really appreciate that!

By: Chris Young

Chris Young — Tue, 27 Oct 2009 04:20:57 +0000

Great subject for a series of blog posts Chris! I’ve shared your post in my weekly Rainmaker ‘Fab Five’ blog picks of the week (found here: http://www.maximizepossibility.com/employee_retention/2009/10/the-rainmaker-fab-five-blog-picks-of-the-week-3.html) so my readers can stay tuned for what is to come!

Be well!

Chris Young

By: Chris Ferdinandi

Chris Ferdinandi — Tue, 20 Oct 2009 14:01:20 +0000

@Laurie – The answer is “yes.” Yes to all of the above. Senior leadership actions, employee actions, marketplace and what former employees say about you are all components of an employer brand.

Who’s responsible for managing it? I’d like to say we all are. If you hire grown ups and then treat them like grownups, I think its as simple as having an honest conversation about the type of company culture you want.

What behaviors do you and don’t you tolerate? What do we value as an organization – not just on paper, but in practice? What makes us a great (or crappy) place to work?

Employer branding isn’t something you develop as much as its something you communicate. If your culture sucks, people will find out eventually. And with social media, a disingenuous brand – employer or otherwise – gets found out pretty quickly.

The focus of this series isn’t going to be on putting lipstick on a pig. It’s going to be on identifying what makes your organization a better place to work than your competitor, and starting conversations around that.

By: laurie ruettimann

laurie ruettimann — Tue, 20 Oct 2009 02:53:28 +0000

I really want you to answer, once and for all, who owns the employee brand.

- The company.
- The employees.
- The marketplace.
- Former employees.

Who is responsible for it?