Photo by Mike Epp

Over the next several weeks, I’m going to talk to you about how to develop and implement an employer brand through social media.

In order to get the details, I think it’s important you understand how they fit into the bigger picture. Here’s what we’re going to be talking about:

1. Strategy. Why should a candidate work for you instead of your competitor? That’s your employer brand. The first thing we’re going to do is develop an employer branding strategy that answers that question.
2. “Social” Media. I’m going to talk to you about the strategy of social media. Your old career page was a lecture. Social media is a conversation. I’ll teach you what to talk about and how it ties into your employer brand.
3. The tools of the trade. We’ll look at blogging, photo and video sharing, Twitter, Facebook and more. In a series of articles, I’ll explain what each of these tools is, how to use them, and how they tie into your overall strategy.
4. Putting it all together. Employer branding through social media isn’t just about using a bunch of tools. It’s about creating a cohesive conversation across a variety of channels. In the final part of this series, I want to show you how to combine all of your social media tools into a single conversation with potential candidates.

In the next article, I’ll help you develop your employer branding strategy. If you have any specific questions that you want me to address, leave them in the comments section below, or send me an email.

PS: This article is part of an ongoing series about Employer Branding through Social Media. If you liked it, you may want to check out the rest of the series.