This article is part of the Renegade Manifesto Series.
If you make good business decisions, communication is easy, even when the news is bad.
Stop the spin. If you’re doing something because it saves the organization money, tell people that. If there’s a positive side-effect, of course you should point that out. But don’t say it’s the reason why.
Make good decisions. Then be open, honest and transparent about them.
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