Over the last year, I’ve been writing a book on employer branding and social media.

Today, I’m pleased to announce that the book is done. It’s called Culture Convo, and it launches on September 6.

Over the next few weeks, I’ll be releasing a bunch of freebies – chapter excerpts, podcasts and free tools. If you want to get your hands on that stuff before I release it on Renegade HR, you can sign-up for the Culture Convo email list.

Click Here to Sign-Up for the Email List

What’s the Book About?

Culture Convo is a beginner’s guide to employer branding with social media.

You’ll learn:

• How to use some of today’s most popular social media channels, including Facebook, Twitter and LinkedIn.
• How to get started, what to talk about, and how often to post.
• How to get your employees involved.
• How to measure the success of your employer branding efforts.

You also get a free bonus section featuring interviews with HR and marketing pros at Zappos, Sodexo and DAXKO – three organizations who are leaders at using social media for employer branding!

Here’s a sneak peek at the introduction…

Sneak Peek

Employer Branding is really about having conversations.

Conversations with potential candidates, current employees and former employees. Conversations about what it’s like to work at your organization. Conversations about your culture.

The goal of these conversations is to build a pool of great people who are excited to come work at your organization… before you’ve even posted a job opening!

It can make recruiting easier and more effective. It can help you find more candidates. It can help you find better candidates.

And, it can help people figure out if they’d be a good fit for your culture before they actually apply for a job.

Social Media is really just a collection of tools that help people have conversations online.

And having conversations online is a lot like having them in real life. The biggest difference is that online conversations are archived and searchable. That makes it really easy for people to find your conversations (or vice versa) and join in.

Social media and employer branding are a natural fit.

Sodexo provides quality of life services (that means things like food service and facilities management). In 2007, they started using social media to help spread the word about their culture.

Because of their efforts, they’ve saved over $300,000 on traditional recruiting marketing and decreased their reliance on job boards. They’ve also seen a 25-percent increase in the number of candidates applying for their positions.

(You can learn more about Sodexo’s social media journey – as well as Zappos’ and DAXKO’s – in the special bonus interviews section that comes with this book.)

PS: If you know anyone who might be interested, feel free to send them to http://renegadehr.net/culture-convo.