I have a guest post up on Know HR this morning – Seven things marketing can teach you about HR. Here’s a quick teaser:

1. It’s a lot easier to market a great product. Rather than pushing a crappy HR program on people, make the program so awesome, so helpful to people, that they not only want to use it – they even tell a friend!

Check out the other six (and subscribe, if you’re not already) at KnowHR. Special thanks to Frank Roche for letting me post on his site!

Renegade HR is a simple, no BS approach to human resources: Hire great people and helping them do amazing things that drive your business.

I’m hoping you can help me spread this idea.

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Photo by Lali Masriera

Why should a candidate work for you instead of your competitor?

Today, I’m going to talk about how to develop an employer branding strategy. The answer to that question is going to be the core of your strategy. After all, isn’t the goal to hire better candidates more easily and effectively?

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